Jul 9, 2018
Harry has worked with words for many years. He started life as an editor before joining the London-based agency 'The Writer' in response to an advert that called out their mission 'to stop the tyranny of linguistic mediocrity'. Six months ago he became Monzo Bank's writer though, as he says himself, "Everyone here is a writer, I've just got the job title".
To find out more about Harry you can view his profile on Linkedin. To have a look at Monzo's tone of voice and to read more about 'active language monkeys', see www.monzo.com/toneofvoice.
Show Notes:
1.07 – A bit about Harry – 3.30 – Monzo – the digital bank that lives in your phone – 5.00 – Why does a company need to define the tone of voice – 8.30 –Tone of voice isn’t about turning the staff into automatons – 10.18 – Tone of voice guidelines vs rules – 11.43 – Creating Monzo’s tone of voice - 15.40 – Monkeys and avoiding the passive voice – 18.35 – The ‘read aloud and listen’ test – 19.35 – We should write as we speak – 20.50 – The problem with ‘professional’ writing - 21.55 – Building trust through human writing – 22.55 – Embedding tone of voice across your business – 24.17 – Giving people skills and confidence – 26.37 – Making it real through examples – 27.50 – Prove it works – 28.40 - Going public with the tone of voice – 29.45 – The benefits (and pitfalls) of lifting another’s the tone of voice