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Building Better Cultures

Hosted by Scott McInnes, founder of Inspiring Change, we talk to guests about how really good internal comms, engagement and leadership all contribute to 'Building Better Cultures'. We tend to shy away from theory and focus more on really practical advice, great stories and best-practice.

Please listen, like, share and comment - I'd love to hear your feedback.

Aug 6, 2018

15 years ago, around her kitchen table, Alison co-founded The Storytellers with a plan to help organisations communicate their strategy and vision in a more emotionally compelling way.  Since then, they've applied their storytelling framework to over 170 multi-nationals across the globe.  Alison and her team have seen the power of a great story and, when it's supported by emotionally engaging leaders and continuous reinforcement through real-life stories, the positive impact it can have on business performance.

To find out more about Alison you can view her profile on LinkedIn. 

Show Notes:

1.07s – The Storytellers, Cromwell Place, Lavery, Collins, Churchill and the Anglo-Irish Agreement – 3.12 – A bit about The Storytellers and bringing strategy to life emotionally – 5.52 –Everybody in business wants to feel as though they’re playing a part – 8.02 – Leaders struggle to understand why and how strategy is relevant to them – 9.22 – Stories and strong leadership are key drivers of engagement – 9.57 – Building authenticity and credibility – 11.07 – Bringing your whole self to work and hiding behind language – 12.42 – Storytelling takes courage and guidance but it’s in us – 13.52 – How do you create a narrative - 16.22 – Structure is key – beginning, middle and end; how what and why – 18.52 – It shouldn’t be pages and pages of content – 19.57 – How do you bring it to life through an organisation. Leaders are key – 22.02 – Using champions to get the story out – 23.32 – The comms team has an important part to play – 24.22 – Stories help to identify unsung heroes – 26.12 – Kerry Foods – keeping the story alive – 30.52 – To be credible, processes need to be aligned to your story.