Jul 19, 2021
On this episode of the Building Better Cultures podcast, Scott McInnes welcomes Jonathan Reed of Paddy and Scott’s coffee. A defining sense of purpose is the seed from which everything else at this disruptive, upstart coffee company grows. Hear Jonathan explain why he believes success starts with an alignment of core values. In the case of Paddy and Scott’s, that means honouring the suppliers of the coffee beans the company serves. Social responsibility and a sense of pride are key to their workplace culture, but the strong employee buy-in comes from something more basic: Fun. Jonathan offers insights into how he hires the right people and cultivates their engagement on the job. He also shares managerial tips that resonate up and down the enterprise: from the coffee bean growers in Kenya to the baristas serving customers at their local cafes to the executive ranks driving the overall metrics and corporate mission.
In an unlikely origin story, Jonathan recalls the wake-up call that transformed the direction of both his business pursuits and life. Flattened by an unplanned afternoon of chasing around a soccer field with his son and a dozen other five-year-olds, he suddenly knew it was time to reorder his priorities. Jonathan wanted his work to reflect the value he placed on wellness and quality of life – not just for his own family but out in the wider world. Jonathan brought a strong sense of authenticity that defines the entire workplace culture. His goal is to engage every employee by communicating a sense of personal pride not only in Paddy and Scott’s product but in the farmers whose toil provides it.
In addition to employee engagement and transparent internal communications, Jonathan also lets us in on perhaps the most powerful ingredient: Fun! It turns out that doing good also feels good – on the job and in life. With its socially responsible ethos, Paddy and Scott’s workplace culture encourages and listens to voices at all levels. Jonathan uses a personalized leadership approach to empower employees, giving them permission both to make judgment calls and to fail along their path to learning.
Scott elicits from Jonathan candid thoughts on everything from how to energize the typical “bored meeting” agenda to which four questions provide a helpful check on how Paddy and Scott’s is doing both internally and as a force for equity and advancement in the world. For this company, a cup of coffee in your local café equates directly with improved conditions in the Kenyan growing community from which the beans actually come. It’s a win-win-win business proposition … that is all about building better cultures.
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ABOUT JOHNATHAN REED
ABOUT SCOTT MCINNES
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