Aug 3, 2022
Celebrating Success and Building Pride:
We're doing some focus groups for a new client, and an attendee
said, "We used to hear stories of the difference we made, and we
don't hear about it anymore. It'd be nice to get that back."
Why is it important?
Because it helps to celebrate your purpose – Why you exist – through the difference you make, and that's at the very core of the culture you want to create.
Stories bring strategy to life:
Strategy is boring – stories bring it to life and show the difference people can make. The halo effect is people seeing examples of the difference they can make.
Aligned with your strategy, it highlights the difference
everyone can make
They create a sense of belonging and a reason to stay – we know
from research that people will move jobs for a mere 5-10% pay rise,
so we need to do something more to get them to stay – pride is
EMOTIVE and powerful.
So how can you find and tell them?
Proactively look for them – get your senior leaders or internal communications staff out into the business, talking to people and asking, 'Tell me a story about a time when you or someone on the team made a difference.'
Create feedback channels for your front-line staff to provide
feedback on the stories they see and hear. And turn it into a
recognition programme or reward your people when they submit a
story.
Using Your Stories:
Bring them to life at staff events, turn them into short
internal podcasts or videos on your intranet - even email as a last
resort
Keep it local – ask leaders at team meetings to spend 10 mins
asking teams about what's made them proud.
About Scott (Your host):
Learn more about
Scott McInnes, your host and the Founder and Director of Inspiring
Change, by clicking here.